1. Project Overview
ScoreSide is a unique platform that combines sports fandom with charitable giving. Users can join campaigns, support their favorite teams, and make donations to charities based on their teams’ performances. This innovative approach uses the excitement of sports to drive community impact, making it fun and rewarding for users to contribute to causes they care about.
Challenge:
- Usability Issues: Users reported difficulty navigating the app.
- Visual Design: Outdated design that didn’t appeal to the target audience.
- Engagement: Low user retention rates.
Goal:
- Improve the overall user interface and user experience.
- Modernize the visual design to increase user appeal.
- Enhance features to boost user engagement and retention.
Presentation Objective:
I created this presentation to showcase my understanding of ScoreSide’s objectives and to present my ideas on how to improve the platform.
Below you can find my presentation for your reference.
2. Research and Analysis
User Research:
- Methodology: Conducted online surveys with 50 active users.
Key Findings:
- 60% found the navigation confusing.
- 45% felt the design was not visually appealing.
- 30% mentioned a lack of personalized content.
Competitive Analysis:
Reviewed Top Competitors: Fancred, Charity Miles, Good Deeds, PledgeIt, USRowing.
Key Insights:
Enhanced User Engagement:
- Fancred: Offers live game updates, community forums, user-generated content, and a personalized news feed, keeping users actively engaged with real-time interactions and content tailored to their interests.
Personalization:
- Charity Miles: Features user profiles and activity tracking, allowing for a personalized user experience that caters to individual preferences and activities.
- Fancred: Provides a personalized news feed that helps users stay updated with relevant content.
Social Integration:
- Charity Miles: Includes donation matching and social sharing capabilities, encouraging users to share their activities and contributions, thereby increasing visibility and engagement.
- Good Deeds: Integrates with social media, enhancing the reach of campaigns and facilitating user interactions and shares.
Innovative Features:
- Good Deeds: Incorporates performance-based pledges and custom campaign pages, offering users unique and engaging ways to participate and contribute.
- PledgeIt: Provides custom campaigns and performance-based pledges, further integrating social media to enhance user involvement and spread the word.
By analyzing these competitors, ScoreSide can identify and implement key features that enhance user engagement, personalization, social integration, and innovative participation methods, making the platform more appealing and effective in achieving its objectives.
3. Design Process
Competitor Analysis:
- Analyzed platforms such as Fancred, Charity Miles, Good Deeds, PledgeIt, and USRowing to identify features that enhance user engagement.
Implementation Ideas for ScoreSide:
- Live Game Updates: Incorporate real-time sports updates to keep users engaged with current events.
- Community Forums: Create forums for users to discuss their favorite teams, share updates, and connect with other fans.
- User-Generated Content: Encourage users to contribute content such as photos, videos, and posts about their favorite sports moments.
- Personalized News Feed: Develop a personalized news feed tailored to users’ interests and past activities to keep content relevant.
- User Profiles: Enhance user profiles to include activity tracking and personalized statistics.
- Donation Matching: Implement donation matching features to incentivize contributions and increase community impact.
- Social Sharing: Make it easier for users to share their activities and campaign participation on social media to increase visibility and engagement.
- Custom Campaign Pages: Allow users to create custom campaign pages with performance-based pledges, integrating social media to amplify their reach.
By focusing on these enhancements, ScoreSide can improve user engagement, retention, and overall platform appeal.
4. Reflection
Importance of Competitor Analysis:
- Conducting a thorough analysis of competitors like Fancred, Charity Miles, Good Deeds, PledgeIt, and USRowing provided valuable insights into successful features and strategies that enhance user engagement. Understanding what works well for similar platforms helped identify areas where ScoreSide could improve and innovate.
Generating Ideas:
- By examining the strengths and weaknesses of competitor platforms, I was able to brainstorm and develop tailored solutions for ScoreSide. This process involved identifying gaps in the current user experience and proposing features that would address these gaps, improve usability, and align with the platform’s unique objectives.
User Engagement and Retention:
The insights gained from competitor analysis may lead to the development of several key features aimed at boosting user engagement and retention:
- Live Game Updates: Keeping users engaged with real-time sports updates.
- Community Forums: Fostering a sense of community and ongoing user interaction.
- Personalized News Feeds: Ensuring content is relevant and engaging for each user.
- Social Sharing: Enhancing visibility and encouraging users to invite friends and share their experiences.
- Donation Matching: Adding value to user contributions and incentivizing participation.
These strategies are essential for maintaining user interest, encouraging repeat visits, and fostering a loyal user base.